Peugeot launched its new international move to electric advertising campaign in cooperation with its ambassador, Novak Djokovic, the Serbian tennis player, who played his first match in the Australian Open, which takes place in Melbourne during the period of 20 January to February 2nd 2020.
The new publicity campaign of the French brand highlights the PEUGEOT e-208 and aims to highlight Peugeot's shift towards electric power. The brand, which is strongly based on its 210-year history, plans its electric and hybrid engines, and its strategy “Buy your Peugeot, choose your driving power” - “Buy your PEUGEOT, choose your powertrain”, commitment with confidence and in a tangible way within the energy transformation era .
As ambassador of Peugeot, and through the new advertising campaign, "Novak Djokovic" sent a strong message that when he was seven years old, he knew his future would not be boring. His history went naturally parallel to that of Peugeot, which pledged to provide an exciting and reassuring vision for the future #UNBORINGTHEFUTURE
The winner of the second place in the ATP World Tour Finals World Tour Finals ranking, by participating in this campaign, and by carrying the "Electric" logo on his sports shirt, confirms his interest in the field of environmental protection and affirms his belief in the strategy Electric raised by Peugeot.
The launch of the campaign coincided with the opening of the 108th edition of the Australian Open, which represents the first stage of the Grand Slam tournament.

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